Retorts to "That's Not Measurable"

Here's a great list from Stacey Barr, the performance measurement expert at www.staceybarr.com

So when someone tells me something’s not measurable, here are seven of my favourite retorts:

1. If that goal were happening now, what would be different?
2. How would you know if you’ve reached that goal or not?
3. How would anyone else be convinced whether or not you’ve reached this goal?
4. Imagine you’ve already reached that goal – what would you be looking at to convince you of this?
5. What exactly is this goal trying to change or improve?
6. What problem is this goal going to solve or fix?
7. If you don’t have this goal, are your or others going to miss out on?

Now you’ve got some more productive alternatives to giving up, next time you here those words, “That’s not measurable!”